Logical talk, or reasoning based on facts and logic, typically fails to change behavior for several reasons: Emotional Resistance :...

Is it what you said? or How you said it? Answer is - BOTH! Speech and Linguistics ​ Neuro-linguistic or Psycho-linguistic...

​​​ Simplified synopsis; In the legal process the desired "Behavior" in the above diagram is effective and powerful witness testimony...

Impact on believably Spoken Words - 7% ​ Nonverbals - 93% Nonverbal communication is incredibly important because it often conveys more...

Most Common Problem of Witness Preparation Law = logic but Behavior = biology (and they don't teach you Bio in law school) Witness...

Yes it's true, there are DUMB goals. I'm not talking "negative intelligence" dumb, nor even simply ineffective or non-functional goals...

Mind is the Creator The purpose of goal setting is to facilitate desired outcomes. We set goals expecting to achieve results. So why do...